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We often set off on holiday with a list. Places to visit, restaurants to try, events to attend.

We plan almost everything. Because we’ve been waiting for our holiday all year and we want to make the most of it. Because we’re so excited to leave that making a list already feels a little like being there.

And yet, the best memories are never written in advance.

Especially at Altamarea Beach Village. Every day brings something new. It only takes a few days, or even just a few hours, to realise that the best moments of the day were never on any list.

You didn’t plan them.

They simply happened, at exactly the right moment.

It’s that afternoon yoga session with Rosa that wasn’t part of your plans, yet leaves you feeling lighter than when you arrived. Or that self massage workshop with the Shakti Wellness Centre that you joined almost by chance, after an entertainer suggested it because they already knew what you would enjoy.

It’s that afternoon spent in the entertainment square taking part in a live radio show from the beach, where you ended up winning the blind music quiz on songs from the 1980s and 1990s. You definitely didn’t see that coming, did you?

It’s that evening of traditional Romagna dancing that you never intended to watch, yet kept you happily awake until late.

It’s the feeling of lightness, well-being and peace.

Of course, there’s a full programme. Entertainment from morning until evening, Daniela’s creative workshops for children, knot making, macramé, kite workshops, events with our partners, Io mi fido di te, Marevivo, X Generation… Events such as Book Beach and the Piadina Tournament. Behind every single day lies an enormous amount of work. Weeks of planning, phone calls, decisions and countless details that nobody notices but that make all the difference. A whole team works quietly and precisely behind the scenes so that everything runs smoothly and there’s always something new waiting to surprise you.

To make it all feel effortless. As though every experience was simply there, waiting just for you.

And then, somehow, you find yourself standing by the sea at 6.40 pm watching dogs taking part in a Gym Dog session, even though it was never on your list. You stop to listen to a marine biologist explaining the blue crab while eating a crab croquette on the sand, never expecting to learn something new that afternoon. You dance traditional Romagna dances beneath the stars with people you’ve only known for three days.

Then you wake up the next morning without knowing what the day will bring.

And, somehow, that’s exactly what you were looking for.

None of it was planned.

Altamarea Beach Village doesn’t simply offer you a list of things to do. It offers something much harder to describe and much easier to feel. The feeling that every day can still surprise you. That there’s always something waiting that you never expected.

That’s why people come back. For everything they already know they’ll find.

And for everything they haven’t discovered yet.